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Marketing smartly.
Today, marketing is so much more than just sending out mailing campaigns, creating ads, and having a Web site designed. Marketing has evolved into a highly targeted effort to reach your potential clients or customers and the trend is to take the marketing efforts online. Element Thirty brings your marketing strategies to life through creative graphic design and carefully-planned marketing tactics.
A Web site is just the beginning.
The trick is how do you get people to come to your site, and then persuade them to buy into what you’re offering? What if you knew a little more about them and you could get in touch with them inexpensively via e-mail. This info can be collected by having a dynamic Web site and offering your customers something in return for their time.
Check out a hypothetical scenario:
Bob, a small business owner, wants to increase traffic for his recently-opened coffee shop, Bob's Coffee House. He knows he's competing with many other businesses in this market. The way he sees it, he can give away a cup of coffee for each lead or potential customer he creates. So, he hires Element Thirty to create a marketing campaign that involves signage at the store, small hand-out flyers, and an aggressive online campaign with targeted banner ads on different local web sites. These efforts all point to one page on Bob's site. It's the FREE COFFEE site.
When people get to the landing page created by Element Thirty, customers will need to sign on by giving their e-mail, name, gender, age, etc. They sign on and an e-mail is sent to them with their password (which they can change later) and the link to their free cup of coffee coupon. They can then view it and print it once and bring it in.
In this case, many things happen here:
1. People see that Bob's Coffee Shop is up and coming and pretty up-to-speed on the internet front with a cool web site and great specials. The coffee crowd values that because they want a place that understands them.
2. Word-of-mouth produces traffic and visibility, and a great branding opportunity.
3. When a customer signs on, Bob has captured their data allowing him to promote weekly or monthly specials to increse traffic consistently. There is little cost to him because it's a weekly or monthly e-mail campaign that is integrated in the web site designed by Element Thrity.
4. People taste Bob's coffee and decide whether they like it or not. At this point, it's up to the quality of the product, the place and the people at Bob's Coffee House to make a believer out of the customer.
5. In some cases, there will be long-term customers that will generate revenue from a simple, well-thought out marketing campaign.
6. Starts creating relationships with the potential customers.
7. Etc, etc, etc.
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With Element Thirty, you have everything you need to create your next full-blown marketing campaign. We can help you conceive an integrated offline/online marketing campaign or a full-blown marketing plan for an entire year.
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